Privacy Policy of BMW Levis

March, 2021

BMW Levis and D2C Media´s Privacy Policy applies to all of the services offered by BMW Levis and D2C Media and/or its affiliated companies. These Services may be located on our websites or on third party websites and/or applications. The instances in which BMW Levis and D2C Media collect, use and disclose personal information are described in this Privacy Policy.

Because BMW Levis and D2C Media value their users and their concerns about privacy, the companies engage in consistent information practices and use their best efforts to make clear disclosures regarding our privacy practices.

Use of our website implies that you have accepted the conditions of our Privacy Policy, as disclosed herein. If you do not agree with any of the conditions of this Privacy Policy, please immediately cease using this website.

1.0 Types of Information Collected:

When you consult our website, we do not collect any personally identifiable information such as your name, address, telephone number, social insurance number, billing and shipping information, credit card information or your email address unless this information is voluntarily provided.

In certain cases, we may require some personal information such as your name, address, telephone number and email to:

In order to provide some of our services, we may also need to collect the following types of non-personal information:

Access to Personal Information: Upon request, our dealership will provide you information regarding the existence, use and disclosure of your personal information and you will be given access to that information. Our dealership will respond to an application for individual access to personal information within a reasonable time and at minimal or no cost to the individual. You may challenge the accuracy and completeness of the information and have it amended as appropriate. In certain circumstances, our dealership may not be able to provide access to all of your personal information. Exceptions may include information that is prohibitively costly to provide, information that contains references to other individuals, information that cannot be disclosed for legal, security or commercial proprietary reasons, or information that is subject to solicitor-client or litigation privilege. We will provide the reasons for denying access upon request.

In order to provide some of our services, we may also need to collect the following types of non-personal information:

As required, we may combine your account information with other information from BMW Levis or D2C Media services or from third parties such as Google Analytics, Google Adwords and Facebook in order to improve the quality of our services. For certain services, we may give you the opportunity to opt out of combining such information.

If you would like to opt-out of the Google Analytics or Google Adwords Advertising Features, including through Ads Settings, Ad Settings for mobile apps, or any other available means, you can consult the following link to access Google Analytics' currently available opt-outs for the web. You can also access one of the following resources to provide you with additional information on third-party tracking and how to opt out: Google Advertising and Privacy page, Google Settings, Digital Advertising Alliance page.

2.0 Use of Information Collected

BMW Levis and D2C Media only process personal information for the purposes described in the Privacy Policy. BMW Levis and D2C Media do not rent, sell or share personally identifiable information about our websites´ visitors. However, BMW Levis and D2C Media may share this information with selected partners, vendors, agents or others who work on our behalf, in order to provide our products and services to users, including purchase or lease financing, or for the following reasons:

BMW Levis and D2C Media may share information about you in the event that the company is acquired by or merged with another company. In this event, you would be notified before information about you is transferred and becomes subject to a different privacy policy.

Please note that we may also share information in the event that we are asked to respond to subpoenas, court orders, or legal process, or to establish or exercise our legal rights or defend against legal claims, or as otherwise permitted by law.

In addition, we may share with third parties certain pieces of aggregated information, such as the number of users who searched for a particular vehicle model, for example, or who have clicked on a particular advertisement. Such information does not identify you individually.

To withdraw your consent and no longer allow BMW Levis and D2C Media to manage your personal information, please fill the communication preferences form.

3.0 Business Partners

Our dealership may partner with select retailers and other companies at various times to provide expanded services to our site visitors. As part of such a relationship, we may share with these companies the use of certain interactive Web site functions (i.e. the E-Mail Reminder Service). Information provided by site visitors through the use of such interactive functions may be available to both our dealership and our partners. Our dealership shares personal information with BMW Group Canada.

4.0 Agents

Our dealership may use other companies and individuals to perform certain functions on our behalf. Examples include administering e-mail services and running special promotions. Such parties only have access to the personal information needed to perform these functions and may not use or store the information for any other purpose. Subscribers or site visitors will never receive unsolicited e-mail messages from agents working on our behalf.

5.0 Retention & Disposal Practices

Our dealership will retain your personal information for only as long as necessary for the respective purpose(s) for which it was collected and for a longer period only as required for compliance with applicable law, our contractual obligations, or defending or pursuing legal proceedings. To comply with contractual obligations, personal information acquired from you can be kept for as long as the contract is in force and - depending on the nature and scope of the contract - for 6 or 10 years beyond this point in order to comply with legal requirements for record keeping and to ensure clarification of any queries or claims after the end of the contract. Personal information that in our opinion will be necessary to assess and avert claims against us or to initiate criminal proceedings or assert claims against you, us or third parties can be kept by us for as long as corresponding proceedings could be initiated. For customer care, personal information acquired from you can be kept for 3 to 10 years depending upon the specific purpose, unless you wish to have this information deleted or destroyed and there are no contractual or legal requirements for preservation that prevent this request for deletion or destruction. Personal information that is no longer required in accordance with the above statements will be destroyed, erased or made anonymous. Our dealership will take reasonable physical, electronic and managerial measures to protect personal information and to ensure that the handling, disposal or destruction of personal information is done in such a way as to prevent unauthorized parties from gaining access to the information.

6.0 Sensitive Personal Information

When you sign up for a particular service that requires registration, we may ask you to provide Sensitive Personal information. We will not collect or use Sensitive Personal information (which includes information we know to be related to confidential medical information, racial or ethnic origins, political or religious beliefs or sexuality and tied to personal information) for purposes other than those described in this Policy and/or in the specific service notices, unless we have obtained your prior consent.

You can decline to submit Sensitive Personal information to any of our services, in which case BMW Levis and D2C Media may not be able to provide those services to you.

7.0 Information security

We take appropriate security measures to protect against unauthorized access to or unauthorized alteration, disclosure or destruction of data. These include internal reviews of our data collection, storage and processing practices and security measures, as well as physical security measures to guard against unauthorized access to systems where we store personal data.

We restrict access to personal information to BMW Levis and D2C Media employees, contractors and agents who need to know that information in order to operate, develop or improve our services. These individuals are bound by confidentiality obligations and may be subject to discipline, including termination and criminal prosecution, if they fail to meet these obligations.

8.0 Changes to this policy

Please note that this Privacy Policy may change from time to time. We will not reduce your rights under this Policy without your explicit consent, and we expect most such changes will be minor. Regardless, we will notify you about significant changes in the way we treat personal information by placing a prominent notice on this site.

9.0 General

This Agreement will be governed and interpreted in accordance with the laws in effect in Canada and in the province of Quebec and the competent courts of Montreal will have exclusive jurisdiction over any proceedings. This Agreement, and any modifications thereof, constitutes the entire agreement between the parties with respect to the subject matter hereof.

If you have any questions about this Policy, please feel free to contact us through our website or write to us at Privacy Policy, c/o D2C Media Inc., 995 Wellington, Suite 240, Montreal, Quebec, H3C 1V3.

10.0 Contacting the Web Sites

If you have questions concerning this Privacy Policy or the practices of these sites, you may contact our chief compliance office, Jean-François Vézina : jean-francois.vezina@bmwvilledequebec.ca

This Agreement has been drawn up and executed in the English language at the request of the parties. La présente convention a été rédigée et exécutée dans la langue anglaise à la demande des parties.

march, 2021